To enhance its creations, the House Van Cleef & Arpels entrusted Jeff van Dyck with the development of its new range of display for display case. La Minaudière, iconic piece of the house, was originally intended to contain all the must-have accessories for a socialite woman. Named in tribute to Estelle Arpels, this new visual identity is in the heritage, the origins and the history of the house.

Taking its inspiration in this object both useful and extremely precious, this new concept, which call on noble materials as straw marquetry, alabaster, satin or beveled mirrors, enable the house Van Cleef & Arpels to sublime all its pieces of high jewelry and watchmaking.

Credit : ©Van Cleef & Arpels-2016. Photographe : Allucinazione.